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Visia Leadership

 

Branding UX/UI  Motion Graphics Interaction Design Information Architecture
Helping clients connect dots in their lives and see patterns in their behavior that might be preventing them from fulfilling their potential.
   

 
      

About

Visia Leadership is an independent firm offering coaching for individuals, groups, and teams within the corporate sector. Their signature strength is their ability to help clients connect dots in their lives and see patterns in their behavior that might be preventing them from fulfilling their potential.  

Visia is more than a leadership consultancy—it’s a vision brought to life through thoughtful design. As a designer, I partnered with Dr. Rachel Fichter to craft a brand that bridges socio-emotional intelligence and sustainable leadership. Our visual language and immersive programs are carefully designed to foster authentic connections, guiding leaders toward impactful and regenerative outcomes.  

Through a holistic approach, we empower organizations and individuals to thrive by aligning personal growth with environmental and social responsibility.    

    

My Roles

Brand Designer
UX Designer
UI Designer
Information Architect
Motion Designer

              

01 Branding 02 Motion03 Website 04 Social Design  

 


01   Branding

At Visia, they empower leaders to connect with their vision, helping them navigate the path to victory through meaningful relationships and a sustainable impact.


Logo

The Visia logo is a visual representation of connection, a fundamental aspect of the brand’s mission to help leaders and organizations see patterns and connect the dots in their professional and personal lives. The dots over the two “I”s in “Visia” are purposefully connected, symbolizing the brand’s strength in fostering connection and insight. The gradient orange adds warmth and vibrancy, embodying the energy and transformative experiences Visia brings to its clients, while the subtle gray balances it with a professional, grounded tone.
  
 

  
 

Voice & Tone

Visia’s brand voice is engaging, meaningful, and purpose-driven. We communicate with warmth and clarity, creating an atmosphere of trust and openness. Our tone reflects Visia’s dedication to sustainable practices and emotional intelligence, inviting leaders to engage thoughtfully with their own growth, the well-being of their teams, and their responsibility to the environment. We balance authority with empathy, supporting leaders as they transform both their leadership and their impact.

Typography & Color Palette

The chosen typefaces are rounded and approachable, echoing Visia’s inclusive, human-centered approach to leadership development. Large headlines are clear and bold, reinforcing key messages, while the body text remains elegant and easy to read, facilitating a sense of trust and openness. This typographic style mirrors Visia’s goal to create environments that encourage learning, growth, and meaningful connections through ligatures and other special design features. A vibrant orange and neutral gray color palette brings warmth and professionalism, with secondary and tertiary colors adding flexibility and depth.

 

02  Motion

Utilising The Logo

The logo has a distinc symbol of connection which we really wanted to enhance through motion. We used it to convey various meanings in relationship to leadership, growth and connection.
 
                  
03
  Website

A modular website that reflects the brand’s emphasis on connection, leadership, and sustainability.
The Visia website is a thoughtfully designed modular website that reflects the brand’s emphasis on connection, leadership, and sustainability. Rooted in Visia’s philosophy of “connecting the dots,” the website uses cohesive design elements, intuitive navigation, and modular components to guide users through the brand's story and offerings.

 
        

Modular Design

20 + screens designed using a system of reusable, independent modules that can be assembled, rearranged, and customised to create different layouts and functionalities across the site. This highly efficient, scalable, and flexible website is a reflection of the brand’s ethos while ensuring consistency in design and interaction, making the site intuitive for users. Content or functionality changes can be implemented quickly using existing modules.

                       





   

Responsive & Interactive

Subtle animations or transitions between sections echo the brand's focus on growth and transformation.  The website is fully optimised for mobile, tablet, and desktop. Modular components adapt seamlessly to different screen sizes, maintaining visual consistency and usability across devices



     
 

Information Architecture

The website is thoughtfully structured to provide users with an intuitive experience as they navigate through its pages. Iterations and research allowed me to design a site map hat aligns with both the client’s brand identity and the needs of the end-user. Each section has been purposefully crafted to present relevant information in a way that is engaging, easy to follow, and reflective of Visia’s values of connection, leadership, and sustainability.

 

Navigation

The navigation system is the backbone of the user experience, designed to help visitors explore the website with ease, whether they're learning about the brand, accessing services, or reaching out for more information. The navigation’s design also reflects the importance of the “dots”.


      
   
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Design Enthusiast,
Thai Boxer, Obsessed Creative

Based in New York and Switzerland

      
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Victoria Beyrard
Portfolio 2025